Học từ vựng - Intelligent Business ▻ Upper Intermediate (Unit 6 - Advertising)

1. sponsor (v)

/ ˈspɑːn.sɚ/

tài trợ, bảo trợ

(of a business or other organization) to pay for someone to do something or for something to happen

2. billboard (n)

/ˈbɪl.bɔːrd/

bảng dán quảng cáo

a large sign, usually outdoors, used for advertising

3. commercial (n)

/kəˈmɝː.ʃəl/

sự quảng cáo trên truyền hình hoặc truyền thanh

an advertisement on television, radio, or at the cinema

4. product demonstration (n)

/ˈprɑː.dʌkt ˌdem.ənˈstreɪ.ʃən/

trình diễn sản phẩm

an act of explaining and showing how a product works or how something is done

5. product placement (np)

/ˈprɑː.dʌkt ˌpleɪs.mənt/

quảng cáo nhúng, đặt sản phẩm trong phim

when the maker of a product arranges for it to appear or be used in a film or television programme, as a form of advertising

6. public relations (n)

/ˌpʌb.lɪk rɪˈleɪ.ʃənz/

quan hệ công chúng

the activity of telling the public about an organisation, person, product, etc. so that people think of them in a good way

7. publicise (v)

/ˈpʌb.lə.saɪz/

quảng cáo, làm cho mọi người biết

to give information about something to the public, so that they know about it

8. telemarketing (n)

/ˈtel.əˌmɑːr.kə.t̬ɪŋ/

tiếp thị qua điện thoại

the practice of telephoning people in order to sell things

9. promotion (n)

/prəˈmoʊ.ʃən/

sự khuyến mãi

an activity such as special advertisements or free gifts intended to sell a product or service