Easy Word | Luyện IELTS


Get Ready for IELTS Reading (Unit 6: Communication)


2a. In the opposite text, write the words that refer to types of messages. Don't use a dictionary. Then find words that mean:

Types of messages

1. : unwanted emails sent to a large number of people, as a way of advertising

2. : the practice of a company paying for its product to be placed in a clear position in a film or television programme as a form of advertising

3. : very large signs on which posters are displayed

4. : a small printed notice, usually distributed by hand, which is used to advertise a particular company, service or event

5. : pieces of wood that have been painted with pictures or words and which give some information about a particular place, product or event

6. : a person who acquires goods and services for his or her own personal needs

7. : a small window containing an advertisement that appears on a computer screen

It's impossible to avoid advertisements. In our homes, newspaper, magazine and television ads compete for our attention. Posters, billboards and flyers greet us the moment we walk out the door. Advertising agencies stay busy thinking up new ways to get our attention. We have company logos on our clothes. Our email is full of spam, and pop-ups slow us down as we surf the Web. Product placements sneak into films and TV shows. 'Ad wrapping' turns cars into moving signboards. Advertisers have even tried advertising in TV commercials in a subliminal way (affecting your mind without you knowing it). It's no wonder that this is called the consumer age.

2b. Find words in the above text that collocate (go together with) the words in the table.

1. ads
2.
3.
4. agencies
5. logos
6. placements
7. commercials
8. age


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