A. Rise and fall
These verbs describe trends [movements] in sales [how much you sell], prices, etc.
When sales or prices rise / go up / increase, they can do it in different ways:
They can rise slightly [a bit].
They can rise gradually [slowly over a long period].
They can rise sharply [quickly and by a large amount].
The opposite can also happen. Prices or sales can fall / go down / decrease slightly, gradually
or sharply. If prices don’t rise or fall, they stay the same.
We use certain prepositions to say by how much something rises or falls.
The price has risen by 10 pence.
Sales fell from 8,000 units to 6,500 units.
Rise/increase and fall/decrease can also be used as nouns, with certain prepositions.
There’s been a gradual rise in prices.
We’ve seen a slight increase in profit.
There’s been a sharp fall in sales.
Profits were £5 million, which is a decrease of 10%.
Language help
Profit is the money you receive from your business after you have paid all your costs (opp loss).
Last year the company made a profit of €2 million but this year they could make a loss.
B. Financial language
Language help
Interest is what the bank charges you [asks you to pay] when you borrow money from them, and
the interest rate is how much you must pay as a percentage, e.g. 5%, 8%, etc. So, if you borrow
£100 for a year and the interest rate is 15% a year, you’ll have to pay back £115.
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