The Science of Color

For centuries, color has been used in the science of psychology. Psychology is defined as the scientific study of the human mind and its functions. Scientists have discovered that color can affect mood and perception. As a result, it can affect how people behave.

We often perceive red as a power color. In business negotiations, wearing a bit of red may give one party the edge over the other. On the other hand, blue indicates a willingness to collaborate. If reaching a compromise is important, wear a bit of blue when you meet with the other person.

Studies show that the color of the medicines we take affects what we think about how they will affect us. Studies indicate that blue-colored street lights lead to less crime in that area.

People who are often cold prefer warmer colors, as it makes them feel warmer. Those who are often warm more often select cooler colors to feel cooler.

Sports teams who wear black have a tendency to have more penalties called on them. And people who wear all black are sometimes viewed in a negative way.

Specific colors affect our moods in various ways. Red raises energy and creates excitement. Yellow reminds us of sunshine and creates joy and happiness. However, babies cry more in bright yellow rooms. Blue is calming and makes people relax. Green relieves stress and is the easiest for eyes to look at. Dark purple creates a feeling of luxury. Orange creates excitement and enthusiasm and is used in workout rooms.

As researchers learn more about color and how it affects us, they will also be able to dispel common myths about color. For example, pink may not have a calming effect on aggressive prisoners, and blue food may indeed suppress the appetite.

Color creates moods, emotions, and may even play a role in explaining our personalities.